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Yoast Seo

本页面记录了 Yoast SEO 插件输出的 schema.org 标记。更多关于我们的 API、集成机制和方法论的信息，请参阅概述。

核心逻辑​

每个页面都应（尝试）输出以下片段：

这将生成一个“基础脚本”，通常类似于以下内容（上述片段的组合）：

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://www.example.com/#/schema/organization/1",
            "url": "https://www.example.com/#/schema/organization/",
            "name": "Example organization name",
            "sameAs": [
                "https://www.wikipedia.com/example-organization",
                "https://www.linkedin.com/company/1234"
            ],
            "logo": {
                "@id": "https://www.example.com/#/schema/image/abc123"
            },
            "image": [
                {
                    "@id": "https://www.example.com/#/schema/image/abc123"
                },
                {
                    "@id": "https://www.example.com/#/schema/image/def456"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.example.com/#/schema/website/1",
            "url": "https://www.example.com/",
            "name": "Example website",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.example.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.example.com/#/schema/organization/1"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.example.com/example-page/test/",
            "url": "https://www.example.com/example-page/test/",
            "name": "Example page name",
            "description": "Example page description",
            "keywords": "cats,dogs,cake",
            "isPartOf": {
                "@id": "https://www.example.com/#/schema/website/1"
            },
            "inLanguage": "en-US",
            "datePublished": "2019-07-10T08:08:40+00:00",
            "dateModified": "2019-07-10T08:43:03+00:00",
            "breadcrumb": {
                "@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123"
            },
            "image": [
                {
                    "@id": "https://www.example.com/#/schema/image/abc123"
                },
                {
                    "@id": "https://www.example.com/#/schema/image/def456"
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://www.example.com/",
                        "url": "https://www.example.com/",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@id": "https://www.example.com/example-page/test/"
                    }
                }
            ]
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.example.com/#/schema/image/abc123",
            "url": "https://www.example.com/uploads/example-image.jpg",
            "caption": "Example caption",
            "width": 120,
            "height": 120
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.example.com/#/schema/image/def456",
            "url": "https://www.example.com/uploads/example-image.jpg",
            "caption": "Example caption",
            "width": 120,
            "height": 120
        }
    ]
}

其他场景​

在以下场景中，上述基础脚本应进行修改或扩展。

当网站代表个人时​

  • 向 Organization 添加一个额外的 @type 值 Person。
  • 将 Person 的属性合并到 Organization 的属性中。

针对单篇文章​

  • 添加一个文章片段，并将其连接到 WebPage（通过 mainEntityOfPage 属性）。

当页面包含 HowTo 块时​

  • 添加一个HowTo片段，并将其连接到 WebPage——或者，如果存在 Article，则连接到 Article（通过 mainEntityOfPage 属性）。

当页面包含常见问题解答区块时​

  • 向 WebPage 额外添加一个 @type 值为 FAQPage
  • 向 WebPage 添加 mainEntity 属性，引用每个 question 节点的 ID（以数组形式）

更多信息​