title: "Yoast Seo" post_status: publish comment_status: open taxonomy: category: - yoast-developer post_tag: - Plugins - Schema - Features
import YoastSchemaExample from '../../../../src/components/YoastSchemaExample';
本页面记录了 Yoast SEO 插件输出的 schema.org 标记。更多关于我们的 API、集成机制和方法论的信息，请参阅概述。
核心逻辑
每个页面都应（尝试）输出以下片段： * Organization * WebSite * WebPage
这将生成一个“基础脚本”，通常类似于以下内容（上述片段的组合）：
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/#/schema/organization/",
"name": "Example organization name",
"sameAs": [
"https://www.wikipedia.com/example-organization",
"https://www.linkedin.com/company/1234"
],
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/1",
"url": "https://www.example.com/",
"name": "Example website",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.example.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
},
{
"@type": "WebPage",
"@id": "https://www.example.com/example-page/test/",
"url": "https://www.example.com/example-page/test/",
"name": "Example page name",
"description": "Example page description",
"keywords": "cats,dogs,cake",
"isPartOf": {
"@id": "https://www.example.com/#/schema/website/1"
},
"inLanguage": "en-US",
"datePublished": "2019-07-10T08:08:40+00:00",
"dateModified": "2019-07-10T08:43:03+00:00",
"breadcrumb": {
"@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123"
},
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.example.com/example-page/#/schema/breadcrumb/abc123",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.example.com/",
"url": "https://www.example.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.example.com/example-page/test/"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/abc123",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/def456",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
}
]
}}
其他场景
在以下场景中，上述基础脚本应进行修改或扩展。
当网站代表个人时
- 向
Organization添加一个额外的@type值Person。 - 将
Person的属性合并到Organization的属性中。
针对单篇文章
- 添加一个文章片段，并将其连接到
WebPage（通过mainEntityOfPage属性）。
当页面包含 HowTo 块时
- 添加一个HowTo片段，并将其连接到
WebPage——或者，如果存在Article，则连接到Article（通过mainEntityOfPage属性）。
当页面包含常见问题解答区块时
- 向
WebPage额外添加一个@type值为FAQPage - 向
WebPage添加mainEntity属性，引用每个question节点的 ID（以数组形式）