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Yoast Seo Shopify

本页面记录了 Yoast SEO for Shopify 应用输出的 schema.org 标记。

输出总体上与我们的通用方法保持一致，但由于平台机制差异存在一些细微变化。

结构化数据和微数据移除​

许多 Shopify 网站和主题包含模式"片段"；例如，孤立的微数据片段、断开的 JSON-LD 节点以及单薄或重复的实体描述。 为防止潜在的冲突和错误，我们尝试移除主题模板中所有现有的结构化数据（包括 JSON-LD 和微数据格式），当我们的应用被安装时。

大多数添加结构化数据功能（例如，评论、食谱等）的应用不应受到影响，前提是它们没有将其脚本直接放置在主题代码中。

核心逻辑​

每个页面都应（尝试）输出以下部分：

请注意，这取决于应用架构设置中的以下条件：

  • 组织的名称和徽标已定义，并且；
  • 相应的部分已启用。

当满足这些条件时，我们会生成基础脚本。在 Shopify 商店中，这通常看起来类似于以下内容（上述各部分的组合）：

{
  "@context": "https://schema.org",
  "@graph": [
      {
          "@type": "Organization",
          "@id": "https://www.example.com/#/schema/organization/1",
          "url": "https://www.example.com",
          "name": "Example organization name",
          "logo": {
              "@id": "https://www.example.com/#/schema/ImageObject/1234"
          },
          "image": [
              {
                  "@id": "https://www.example.com/#/schema/ImageObject/1234"
              }
          ],
          "sameAs": [
              "https://www.wikipedia.com/example-organization",
              "https://facebook.com/example-organization",
              "https://x.com/example-organization",
              "https://www.instagram.com/example-organization"
          ]
      },
      {
          "@type": "ImageObject",
          "@id": "https://www.example.com/#/schema/ImageObject/1234",
          "url": "https://www.example.com/content/images/image.jpg",
          "contentUrl": "https://www.example.com/content/images/image.jpg",
          "width": 520,
          "height": 240
      },
      {
          "@type": "WebSite",
          "@id": "https://www.example.com/#/schema/website/1",
          "url": "https://www.example.com",
          "name": "Example store",
          "potentialAction": {
              "@type": "SearchAction",
              "target": "https://www.example.com/search?q={search_term_string}",
              "query-input": "required name=search_term_string"
          },
          "inLanguage": "en",
          "publisher": {
              "@id": "https://www.example.com/#/schema/organization/1"
          }
      },
      {
          "@type": [
              "WebPage",
              "CollectionPage"
          ],
          "@id": "https://www.example.com/",
          "url": "https://www.example.com/",
          "name": "Example store",
          "about": {
              "@id": "https://www.example.com/#/schema/organization/1"
          },
          "breadcrumb": {
              "@id": "https://www.example.com/#/schema/breadcrumb"
          },
          "isPartOf": {
              "@id": "https://www.example.com/#/schema/website/1"
          }
      },
      {
          "@type": "BreadcrumbList",
          "@id": "https://www.example.com/#/schema/breadcrumb",
          "itemListElement": [
              {
                  "@type": "ListItem",
                  "name": "Example store",
                  "position": 1
              }
          ]
      }
  ]
}

在产品页面​

示例​

{
  "@context": "https://schema.org",
  "@graph": [
      {
          "@type": "Product",
          "@id": "https://www.example.com/products/example-product/#/schema/Product",
          "mainEntityOfPage": {
              "@id": "https://www.example.com/products/example-product"
          },
          "name": "Example product",
          "image": {
                "@id": "https://www.example.com/#/schema/image/abc123"
          },
          "description": "Product description",
          "sku": "abc123",
          "url": "https://www.example.com/products/example-product",
          "offers": {
              "@type": "AggregateOffer",
              "@id": "https://www.example.com/products/example-product/#/schema/AggregateOffer",
              "availability": "https://schema.org/InStock",
              "offerCount": 1,
              "lowPrice": 10.0,
              "highPrice": 10.0,
              "priceCurrency": "EUR",
              "url": "https://www.example.com/products/example-product",
              "priceSpecification": {
                  "@type": "PriceSpecification",
                  "valueAddedTaxIncluded": true
              }
          }
      }
  ]
}

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