title: "Local Seo" post_status: publish comment_status: open taxonomy: category: - yoast-developer post_tag: - Plugins - Schema - Features
import YoastSchemaExample from '../../../../src/components/YoastSchemaExample';
Local SEO for WordPress 的架构输出基于 Yoast SEO for WordPress 的基础架构输出，增加了额外的本地商家详细信息（例如地址和营业时间）。
核心逻辑
当定义主要地点时
- 将企业主要地点的属性合并到主
Organization（即基础脚本中的那个）中，尝试将其扩展为LocalBusiness。
当未定义主要地点时
- 将任何共享/默认地点属性（如
email、VAT）添加到主Organization中，但geo、areasServed和priceRange属性除外。
其他应用场景
在单个地点页面
当页面不代表主要地点时
- 为相关地点添加
LocalBusiness片段。
当网站代表拥有多个地点的单一企业时
- 在
LocalBusiness中添加branchOf属性，该属性引用主Organization片段的 ID。
所有情况下
- 在
LocalBusiness片段中添加mainEntityOfPage属性，该属性引用WebPage的 ID。 - 注意：对于主要位置，此属性应附加到基础脚本中的主
Organization/LocalBusiness片段上。
示例
单地点商业网站上的任意文章
此示例假设：
* 文章包含 / 是一个有效的 Article。
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Place",
"Dentist"
],
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/",
"email": "example@example.com",
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"priceRange": "$$",
"areaServed": "Bournemouth, Poole, Dorset",
"telephone": ["01234 56789", "02345 67890"],
"currenciesAccepted": "EUR, GBP",
"paymentAccepted": "Cash, cheque, most major credit cards",
"faxNumber": "02345 67890",
"name": "Example business name",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.8066986",
"longitude": "5.7284488"
},
"vatID": "abc123",
"taxID": "def456",
"image": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"address": {
"@id": "https://www.example.com/#/schema/address/abc123"
}
},
{
"@type": "PostalAddress",
"@id": "https://www.example.com/#/schema/address/abc123",
"streetAddress": "123 Example Street",
"addressLocality": "Example Town",
"addressRegion": "Example Region",
"postalCode": "ABC 123",
"postOfficeBoxNumber": "123",
"addressCountry": "US"
},
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/1",
"url": "https://www.example.com/",
"name": "Example website",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.example.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
},
{
"@type": "WebPage",
"@id": "https://www.example.com/example-post/",
"url": "https://www.example.com/example-post/",
"name": "Example post name",
"description": "Example post description",
"keywords": "cats,dogs,cake",
"isPartOf": {
"@id": "https://www.example.com/#/schema/website/1"
},
"inLanguage": "en-US",
"datePublished": "2019-07-10T08:08:40+00:00",
"dateModified": "2019-07-10T08:43:03+00:00",
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/abc123",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/def456",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "Article",
"@id": "https://www.example.com/example-post/#/schema/article/abc123",
"headline": "Example article headline",
"description": "Example article description",
"isPartOf": {
"@id": "https://www.example.com/example-post/"
},
"mainEntityOfPage": {
"@id": "https://www.example.com/example-post/"
},
"datePublished": "2019-07-10T08:08:40+00:00",
"dateModified": "2019-07-10T08:43:03+00:00",
"commentCount": 6,
"articleSection": "Cats,Dogs,Recipes",
"author": {
"@id": "https://www.example.com/#/schema/person/abc123"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
},
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
],
"video": [
{
"@id": "https://www.example.com/#/schema/video/abc123"
},
{
"@id": "https://www.example.com/#/schema/video/def456"
}
]
},
{
"@type": "Person",
"@id": "https://www.example.com/#/schema/person/abc123",
"name": "Example person name",
"image": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"sameAs": [
"https://www.wikipedia.com/example-person",
"https://www.facebook.com/example-person"
]
}
]
}}
多地点企业的位置存档
此示例假设：
- 已设置部分共享/默认值，因此主
Organization拥有@type数组、email、vatID及其他与地址无关的位置属性。 - 未设置主要地点，因此无法为主
Organization推断address。
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/",
"email": "example@example.com",
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"telephone": "01234 56789",
"faxNumber": "02345 67890",
"vatID": "abc123",
"taxID": "def456",
"currenciesAccepted": "USD",
"paymentAccepted": "Credit card only",
"name": "Example business name",
"image": {
"@id": "https://www.example.com/#/schema/image/abc123"
}
},
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/1",
"url": "https://www.example.com/",
"name": "Example website",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.example.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
},
{
"@type": "WebPage",
"@id": "https://www.example.com/example-local-archive/",
"url": "https://www.example.com/example-local-archive/",
"name": "Example local archive name",
"description": "Example local archive description",
"isPartOf": {
"@id": "https://www.example.com/#/schema/website/1"
},
"inLanguage": "en-US",
"datePublished": "2019-07-10T08:08:40+00:00",
"dateModified": "2019-07-10T08:43:03+00:00",
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/abc123",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/def456",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "ItemList",
"@id": "http://www.example.com/page/#postlist",
"mainEntityOfPage": {
"@id": "https://www.example.com/example-local-archive/"
},
"numberOfItems": 81,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Location One",
"url": "https://www.example.com/location-one/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Location Two",
"url": "https://www.example.com/location-two/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Location Three",
"url": "https://www.example.com/location-three/"
}
]
}
]
}}
请注意，itemList 仅出于演示目的被截断为三个项目。
单个地点页面
此示例假设：
- 网站代表一个拥有多个地点的单一企业，因此添加了
branchOf属性。 - 已设置主要地点，因此主
Organization拥有一个address和多个@type值。
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Place",
"Dentist"
],
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/",
"email": "example@example.com",
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"telephone": ["01234 56789", "02345 67890"],
"currenciesAccepted": "EUR, GBP, USD",
"paymentAccepted": "Cash only",
"priceRange": "$$",
"areaServed": [
"Bournemouth",
"Poole",
"Dorset"
],
"faxNumber": "02345 67890",
"name": "Example business name",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.8066986",
"longitude": "5.7284488"
},
"vatID": "abc123",
"taxID": "def456",
"image": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"address": {
"@id": "https://www.example.com/#/schema/address/abc123"
}
},
{
"@type": "PostalAddress",
"@id": "https://www.example.com/#/schema/address/abc123",
"streetAddress": "123 Example Street",
"addressLocality": "Example Town",
"addressRegion": "Example Region",
"postalCode": "ABC 123",
"postOfficeBoxNumber": "123",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"@id": "https://www.example.com/#/schema/address/def456",
"streetAddress": "456 Example Street",
"addressLocality": "Example City",
"addressRegion": "Example County",
"postalCode": "DEF 456",
"postOfficeBoxNumber": "456",
"addressCountry": "UK"
},
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/abc123",
"url": "https://www.example.com/",
"name": "Example website",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.example.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
},
{
"@type": "WebPage",
"@id": "https://www.example.com/single-location-page/",
"url": "https://www.example.com/single-location-page/",
"name": "Example single location page name",
"description": "Example single location page description",
"isPartOf": {
"@id": "https://www.example.com/#/schema/website/abc123"
},
"inLanguage": "en-US",
"datePublished": "2019-07-10T08:08:40+00:00",
"dateModified": "2019-07-10T08:43:03+00:00",
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/abc123",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": "ImageObject",
"@id": "https://www.example.com/#/schema/image/def456",
"url": "https://www.example.com/uploads/example-image.jpg",
"caption": "Example caption",
"width": 120,
"height": 120
},
{
"@type": [
"Organization",
"Place",
"Dentist"
],
"@id": "https://www.example.com/#/schema/organization/def456",
"mainEntityOfPage": {
"@id": "https://www.example.com/single-location-page/"
},
"branchOf": {
"@id": "https://www.example.com/#/schema/organization/1"
},
"url": "https://www.example.com/single-location-page/",
"email": "example2@example.com",
"priceRange": "$$$",
"areaServed": [
"Manchester",
"London",
"Scotland"
],
"telephone": "01234 56789",
"faxNumber": "02345 67890",
"paymentAccepted": "Cash, cheque",
"name": "Example business name",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "1.2345678",
"longitude": "2.3456789"
},
"vatID": "abc123",
"taxID": "def456",
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
],
"address": {
"@id": "https://www.example.com/#/schema/address/def456"
}
}
]
}}