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Event

描述一个 Event,它在特定时间和地点发生,并可包含额外的可选信息。

触发条件

当页面内容描述一个事件时,应将其作为图谱中的顶级节点添加。

必需属性

一个有效的 Event 必须包含以下属性。

  • @type: Event
  • @id: 网站的首页 URL 后追加 #/schema/Event/{{ID}},其中 {{ID}} 是一个唯一标识符。
  • name: 命名该事件的字符串。
  • location: 一个 PlaceVirtualLocation 节点,描述事件发生的地点。
  • startDate: 事件的开始日期和时间,采用 ISO-8601 格式(包含 UTC 时区偏移量)。

可选属性

以下属性在可用且有效时应添加:

  • description:描述或总结事件的文本字符串。
  • endDate:事件的结束日期和时间,采用 ISO-8601 格式(包含 UTC 时区偏移量)。
  • eventAttendanceMode:一个 EventAttendanceModeEnumeration,反映事件的出席模式(OfflineEventAttendanceModeOnlineEventAttendanceModeMixedEventAttendanceMode)。
  • image:一个代表事件的 imageObject(或 imageObject 数组),通过 ID 引用。
  • organizer:负责组织事件的 OrganizationPerson
  • performer:在事件中表演的 Person(或 Person 数组)。

条件属性

当活动在实体地点(或“线下”)举行时

  • location.name: 活动地点/场馆的名称。
  • location.address: 活动地点/场馆的 PostalAddress

当活动为“虚拟”(或“在线”)时

  • location.url:活动将举行的 URL。

当活动已取消时

  • eventStatus:一个 EventStatusType 枚举,设置为 EventCancelled

当活动已重新安排时

  • eventStatus:一个 EventStatusType 枚举,设置为 EventRescheduled
  • previousStartDate:活动之前的开始日期(或之前开始日期的数组),格式为 ISO-8601(包含 UTC 时区偏移)。

当事件包含一个或多个“优惠”时(例如,售票活动)

  • offers: 一个 Offer(或一个 Offer 数组)。

失败场景

如果 Event 的任何必填字段缺失或无效,则不应输出该节点。

如果未输出某个节点,任何原本会声明与其存在关系的实体都应移除这些引用。

Examples

Minimum criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Event",
"@id": "https://www.example.com/#/schema/Event/abc123",
"name": "My awesome party",
"location": {
"@type": "Place",
"name": "Example Venue",
"address": {
"@type": "PostalAddress",
"@id": "https://www.example.com/#/schema/PostalAddress/abc123",
"streetAddress": "123 Example Street",
"addressLocality": "Example Town",
"addressRegion": "Example Region",
"postalCode": "ABC 123",
"postOfficeBoxNumber": "123",
"addressCountry": "US"
}
},
"startDate": "2025-07-21T19:00-05:00"
}
]
}

Extended criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Event",
"@id": "https://www.example.com/#/schema/Event/abc123",
"name": "My birthday party",
"description": "We're all getting together in at Example Venue in Fake Town to celebrate my special day!",
"location": {
"@type": "Place",
"name": "Example Venue",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Fake Street",
"addressLocality": "Fake Town",
"postalCode": "12345",
"addressRegion": "XY",
"addressCountry": "US"
}
},
"startDate": "2025-07-21T19:00-05:00",
"endDate": "2025-07-22T19:00-05:00",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventRescheduled",
"previousStartDate": "2024-07-21T19:00-05:00",
"offers": {
"@type": "Offer",
"@id": "https://www.example.com/#/schema/Offer/abc123",
"priceSpecification": {
"@type": "PriceSpecification",
"price": "22.00",
"valueAddedTaxIncluded": "false",
"priceCurrency": "GBP"
},
"availability": "http://schema.org/InStock",
"url": "https://www.example.com/example-product-page/",
"seller": {
"@id": "https://www.example.com/#/schema/Organization/1"
}
},
"image": {
"@id": "https://www.example.com/uploads/example-image.jpg"
},
"organizer": {
"@id": "https://www.example.com/#/schema/Organization/1"
},
"performer": {
"@id": "https://www.example.com/#/schema/Person/abc123"
}
}
]
}